Wow! I knew that our #tCnTop100 series would create a lot of activity but wasn’t expecting that much!
The 'Google Sponsored' PeerIndex offices
Our early decision to partner with PeerIndex rather than other online measurement providers was because of 2 reasons.
1. They are UK based.
2. They are interested in not only helping us achieve our objectives but to also continuously improve their system to benefit individuals and organisations in the UK Built Environment through collaboration with tCn.
There has been a lot mentioned about the validity of PeerIndex scores and how much weight they should really carry. Paul Wilkinson recently blogged about a ‘Profusion of PeerIndex groups’, and made some interesting points.
PeerIndex and tCn know that it’s still early days for this technology and it’s as much a challenge to get people using new media in the Built Environment as it is to perfect the tools once there.
For this reason we thought it would be interesting to give people a brief insight into the mind behind PeerIndex, Azeem Azhar, asking questions suggested by our Twitter following.
I visited PeerIndex offices a few weeks ago and was delighted to spend some time with Azeem and the rest of his team to delve a little deeper into the workings of their system.
Click above to view 'The PeerIndex Interview (Part 1)'
Walking into their ‘Google sponsored’ Old Street offices reminded me of a scene from recent film – The Social Network – and was impressive to see the teams in action. It was also interesting to learn that Ian Dodsworth’s TweetDeck offices were situated opposite. (Recently bought by Twitter for a rumoured £40million).
Finding out Azeem was a West Ham fan gave us quite a bit to talk about post interview and hence we look forward to furthering our relationship with the various ideas that we have!
Last week we asked our followers to suggest questions to put to Azeem. The videos show Azeem answering tweeter’s questions, explaining more about how Peerindex works and how to use it, and giving details of some of the new features that are being introduced later this year.
The first of two videos can be seen by clicking here or on the video image itself – above.
Keep posted for Part 2 and feel free to comment!
P.S – Having had a sneak preview of the #AJtCn100 results so far there are definitely a few suprises in store so make sure you keep an eye on @tCntweets!