Promoting tCn offline too

While The Construction NetworktCn – is very much going to be a web-based networking platform for construction people, that doesn’t mean that we are neglecting more conventional ways of marketing. We are picking up the telephone and talking to people, and we are getting involved with events – most notably the forthcoming Ecobuild trade show at Earl’s Court in London, where we will be formally launching tCn.

We are also trying to raise our profile through some targeted advertising and public relations work, usually working with partner organisations and partner media. For example:

  • I took part in a property industry debate about social media (PDF link)
  • tCn had a full page advertisement (right) in the December issue of the Chartered Institute of Architectural Technologists (CIAT) magazine, Architectural Technologist (PDF link)
  • tCn featured in this month’s issue of Construction Manager (PDF link), the official journal of our partner organisation, the Chartered Institute of Building (CIOB), and
  • tCn also featured in the December (PDF link) and January (PDF link) issues of Show House magazine, another partner publication.

Word is getting out about tCn, but media relations will always be an uphill struggle in a marketplace where falling subscriptions are putting pressure on the amount of editorial space magazines can devote to news and features, where some publications (eg: Contract Journal) have been forced to close, and where several well-known industry publications are also trying to build online networks of their own.

By partnering with various membership organisations and developing specific web-based services for their members and staff, we hope tCn will be seen as a genuine industry-wide network, providing both great breadth for those wanting a ‘helicopter view’ and depth for those wanting detailed coverage of their niche interests.

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About tCnFounder

Ryan Briggs is the Founder of tCn and has spent over 10 years in the construction industry working with various local, regional and national organisations. Now working with construction training provider, Built for Training, he is keen to use the tCn platform to help bring our industry together utilising social media technology while encouraging the next generation of talent into careers within the built environment.
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