While The Construction Network – tCn – is very much going to be a web-based networking platform for construction people, that doesn’t mean that we are neglecting more conventional ways of marketing. We are picking up the telephone and talking to people, and we are getting involved with events – most notably the forthcoming Ecobuild trade show at Earl’s Court in London, where we will be formally launching tCn.
- I took part in a property industry debate about social media (PDF link)
- tCn had a full page advertisement (right) in the December issue of the Chartered Institute of Architectural Technologists (CIAT) magazine, Architectural Technologist (PDF link)
- tCn featured in this month’s issue of Construction Manager (PDF link), the official journal of our partner organisation, the Chartered Institute of Building (CIOB), and
- tCn also featured in the December (PDF link) and January (PDF link) issues of Show House magazine, another partner publication.
Word is getting out about tCn, but media relations will always be an uphill struggle in a marketplace where falling subscriptions are putting pressure on the amount of editorial space magazines can devote to news and features, where some publications (eg: Contract Journal) have been forced to close, and where several well-known industry publications are also trying to build online networks of their own.
By partnering with various membership organisations and developing specific web-based services for their members and staff, we hope tCn will be seen as a genuine industry-wide network, providing both great breadth for those wanting a ‘helicopter view’ and depth for those wanting detailed coverage of their niche interests.