The tCn website is continuing to evolve as we get feedback and questions from early users of our site. As suggested in the last post, setting up something that is intended to be exclusive poses challenges when it comes to a website. It’s a ‘chicken and egg’-type dilemma:
we want to encourage people to sign up to tCn … but we don’t want to make all its content accessible to non-members … but non-members won’t sign up unless they can see what’s in it for them …
We have therefore resorted to some animations that show sample sections of web pages, along with explanations of the benefits to individual professionals and to organisations. We’ve also included a couple of our videos too (blog regulars will know we love YouTube!) as these also help quickly explain what tCn is all about. And we’ve perked up the navigation on home page with some new coloured buttons. There’s been lots of emails and telephone discussion about these (are they snooker balls, globes, glass beads, boiled sweets?) – and even today, we’ve been tinkering with the colours, swapping things around a bit to see what looks best.
Beneath our buttons, we’ve also included some logos from companies and organisations among our early partners (firms like Glenigan, Balfour Beatty and JCB) – this way they get some visibility and we can show who is already working with us. And the home page footer is also where you can find links to some of our other places on the social web (on LinkedIn, Twitter and Facebook, for instance).
We have also added a button link to this blog. Interestingly, while there are common buttons to link to services like LinkedIn and Twitter, or to subscribe to an RSS feed, there is no generally accepted button for a blog, but we found one that is aiming to be a generic blog icon and, after tweaking the colours to fit our branding, we have adopted that.
The real tests will be how people react when they visit the site. Will they find the information they want? Will it be enough to get them to sign-up? Let us know what you think.