Social media or Web 2.0 is, as our consultant Paul Wilkinson keeps reminding us, about people having conversations online. This is something that we are trying to encourage on the tCn website, of course, but we also have to engage in conversations through other channels such as blogs, LinkedIn and Twitter, and be responsive to the feedback we get.
For example, last week we blogged about our tCn badges and the blog post featured in our feed into our main LinkedIn group, where Alex Albon responded. Alex runs a Cheshire- based business called EarthExchange.com which uses Web 2.0 technologies, notably Google Maps, to provide a service to businesses needing to minimise their construction waste. He has added the round tCn logo to his website.
Via LinkedIn, Alex also said he was surprised that ‘construction waste management‘ wasn’t given as a department or category for users joining tCn. We immediately added this to our database of titles.