Let’s face it: as one of the event’s sponsors, tCn was difficult to miss. For a start, the tCn logo flashed up on the big screens either side of the stage every couple of minutes, and got mentioned at both the beginning and end of the event (though tCn founder Ryan Briggs declined the invitation to join all the other sponsors on the stage at the end – probably a wise move, as it all got a bit crowded, especially as, Weston Homes, the Housebuilder of the Year sent no fewer than six people up to collect the company’s award).
The tCn logo also appeared on the exterior of the ‘goody bag’ given to every attendee; the contents of that bag included a tCn card (OK, that was a bit boring next to some of the other goodies – we particularly liked the rubber “stress gnome” from Wriglesworth PR, the calendar printed on a tile from Johnson Tiles, the hand-warmer from heating products firm Daikin, and the miniature of 10-year-old malt whiskey from ScottishPower), and tCn also featured across a double-page spread in the magazine awards supplement distributed at the very end of the lunch.
As social media enthusiasts, any ideas we had about tweeting updates from the lunch quickly collapsed. There was no wi-fi in The Great Room, and – being two storeys underground – no 3G signal either. Instead of Twitter, therefore, we had to make do with old-fashioned networking: talking to people over champagne at the pre-lunch reception, swapping cards over lunch, and then chatting over a beer or three in the bar afterwards. Still, at least we made contact with some other well-known industry ‘Tweeps’ – people like PRs Liz Male and Emma Ward-Hunt, and GlobeSpan Media editorial director Rupert Bates, for example.
And at least the Monday morning after that boozy Friday awards event has seen some entertaining blog postsl. We particularly liked Tracy Kellett‘s blog post: What House? Awards 2010. The Gnomes have it – which captures a lot of the (sometimes rather politically incorrect) happenings at the lunch.
In the meantime, the event has set us wondering. What (if any) corporate gift would be appropriate for a social media business? We are open to suggestions – after all, we want to make an appropriate impression if we sponsor such events in future!